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Courses Offered At Makini College

Courses Offered At Makini College

February 8, 2022 4:04 am

Lotela Paul

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In 1997, Makini College became operational as the tertiary education and training arm of Makini School. Since then it has been on the forefront of providing quality education and has won various accolades in the field of education. In 2000, the college was accredited by the Ministry of Higher Education Science and Technology. The following Diploma courses are offered at Makini College.

Diploma in Digital Marketing

Online marketing has had enormous success in recent years. Both physical and online businesses are embracing digital marketing to stay ahead of the competition. The Diploma in Digital Marketing course covers carious subjects such as affiliate marketing, online advertizing, search engine optimization, online PR and social media among others. Individuals who undertake the course will cover the following areas:

Digital Marketing essentials
Digital Marketing Planning
Marketing and Consumer behavior

Professional Diploma in Marketing

The Professional Diploma in Marketing is designed to enable individuals to acquire the needed skills and knowledge that will put them at the forefront in the marketing world. The course duration is one year. Individuals who want to pursue Professional Diploma in Marketing should have obtained a pass in CIM Professional Certificate in Marketing. Individuals who have obtained a degree with a focus on marketing and who have at least two years work experience are also eligible to undertake the course. The course will cover the following areas:

Marketing Planning Process
Delivering Customer value through marketing
Managing Marketing
Project Management Marketing

Diploma in Marketing Communication

Marketing and communication go hand in hand as it is through communication that marketing takes place. The Diploma in Marketing Communication course gives individuals the knowledge to identify and thoroughly understand the various communication methods essential to meeting business objectives. Individuals pursuing the course will cover the following areas:

Advertising
Direct Marketing and Sales Promotion
Integrated Media
Public Relations
Marketing and Consumer Behaviour

Diploma in CIPR

This is a part time post graduate course. It is designed to enable individuals to enhance their communication management skills and develop their PR planning strategy. Individuals who want to pursue Diploma in CIPR should have obtained the CIPR Advanced Certificate in Public Relations. Individuals who have obtained the CIPR Internal Communication Certificate and who have at least a five year work experience in a PR related field are also eligible to apply. Individuals with a post-graduate qualification in a related discipline and who have a minimum of five years in public relations can also apply. The course duration is nine months. Individuals pursuing the course will cover the following areas:

Corporate Responsibility and Stakeholder Theory
Issues and Crisis Management
PR Planning
PR as a Management Function
Reputation Management
Theoretical approaches

For more information, individuals can contact:

Makini College

Kaboke House along State House Avenue

P.O. Box 47437-00100

Nairobi, Kenya.

Email: [email protected]

Telephone: 020 2322381, 2322409, 2224117

About the Author

Lotela Paul

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Originating from the picturesque valleys of Nakuru, a region of Kenya known for its stunning flamingo-populated lakes, Lotela Paul's early life was steeped in stories and narratives that danced between the daily lives of the local people and the grand tapestry of Kenyan history.

This rich backdrop propelled Lotela to one of Kenya's top universities, where her multidisciplinary studies allowed her to explore a mosaic of subjects, from history and culture to contemporary issues and technological advancements. This academic diversity would later become a cornerstone of her writing style.

Upon completing her education, Lotela embarked on a writing journey that knew no boundaries. Whether diving deep into the intricacies of Kenyan folklore, elucidating the nuances of modern urban challenges, or delving into the potential of emerging technologies in East Africa, Lotela's articles carried a signature blend of depth, insight, and local flavor.

Her versatility made her a cherished contributor to various Kenyan publications, and soon, her work gained international attention. Readers from around the world have come to appreciate her ability to touch on diverse themes while maintaining a coherent voice that reflects the heart and soul of Kenya.

Beyond her written endeavors, Lotela Paul is an advocate for promoting literary talents in Kenya. She has been involved in several grassroots initiatives that aim to nurture young writers, providing them with platforms to voice their perspectives and stories.

In today's ever-evolving literary landscape, Lotela stands as a beacon of adaptability and authenticity. Her writings, regardless of their theme, always carry a touch of Kenya—a testament to her love for her homeland and her commitment to sharing its multifaceted stories with the world.