Safaricom reported record revenue of KSh 163 billion for the financial year ending March 2025, representing substantial growth from the previous year. The telecommunications giant attributed this expansion to its aggressive fiber broadband deployment across urban and peri-urban areas. Fiber subscriptions grew 245% to reach 1.2 million customers, with monthly revenue per fiber customer averaging KSh 4,200. The company invested heavily in last-mile connectivity, particularly in Nairobi, Mombasa, Kisumu, and Nakuru corridors.
The mobile segment maintained stability with 3G/4G subscribers reaching 45.8 million despite rising competition. Safaricom introduced new service bundles including value-added offerings for business clients. Digital services, particularly M-Pesa ecosystem expansion, contributed significantly to non-telecom revenues. Safaricom Money services grew 34% year-on-year as customers increased digital transactions. The company launched Safaricom Enterprise Solutions targeting SME market segments across Kenya’s 47 counties.
Infrastructure investments totaled KSh 28 billion during the period, with emphasis on 5G rollout in Nairobi CBD, Karen, Westlands, and emerging tech hubs. Network quality metrics improved with 4G coverage reaching 87% of the population. Safaricom completed acquisition of additional spectrum bands to support capacity expansion. International roaming services saw 12% growth as regional travel recovered post-pandemic.
Looking ahead, Safaricom targets 2 million fiber subscribers by end of 2026 and aims to deploy 5G across 15 major cities. The company plans to invest approximately KSh 35 billion in network modernization and customer experience improvements. Strategic partnerships with content providers and financial services companies are expected to drive ecosystem growth and new revenue streams.
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