Dairy giant Brookside is sharpening its focus on Kenya’s hospitality industry, forging deeper commercial ties with the Kenya Association of Hotelkeepers and Caterers (KAHC) as it looks to grow its presence across the hotels, restaurants, and catering segment of the market.
At the KAHC symposium convened in the coastal town of Malindi, Brookside’s General Manager for Sales Joseph Muguongo spelt out the company’s ambitions in clear terms. “The hotels, restaurants, and catering industry is massive,” he told delegates. “We have witnessed immense benefits from interaction with the hoteliers’ lobby.” His remarks reflect a deliberate push by the processor to tap into a sector that feeds millions of Kenyans daily, from beach resort buffets to city-centre diners.
Brookside’s game plan rests on three pillars: fresh product innovations, heightened brand visibility, and a national distribution network that already reaches the furthest corners of the country. Muguongo was at pains to stress that the company does not intend to sacrifice affordability in pursuit of growth. Its range of milk and dairy products is designed to suit the varying budgets and requirements of hospitality operators, whether they run a roadside kiosk in Kisumu or a five-star lodge on the Maasai Mara.
Brookside put its money where its mouth is at the symposium, presenting KAHC with a Sh1 million cash donation and sweetening the deal with a separate contribution of Sh1 million worth of products and merchandise. The gesture underscored the processor’s intent to be a serious, long-term partner to the association rather than a transactional supplier.
KAHC Chief Executive Officer Mike Macharia was warm in his praise of the arrangement, noting that it gives association members dependable access to high-quality dairy products that lift the standard of food and beverage offerings across member establishments. For Macharia, quality inputs are directly tied to the kind of guest experience that keeps tourists returning to Kenya.
The CEO also pointed to the broader ambition uniting both organisations: positioning Kenya as a premier tourist destination through world-class hospitality services and the quality products that underpin them. With international arrivals to Kenya on an upward trajectory, the timing of this strengthened partnership could hardly be better for Brookside as it bids to capture a bigger slice of the country’s growing hospitality economy.
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