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How to Use YouTube as a source of Online Income in Kenya

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Many Kenyans face unemployment due to various reasons. The unemployed largest percentage is the youths who try and find other alternative source of income. Most of them usually join bad groups and attempt bad deeds. However, the bright youths through the advancement of technology have sorted online employment through blogging, article writing, data entry jobs and many more jobs available through the internet.

Fortunately, the common video streaming site, YouTube has also introduced a form of employment in which the people and users can earn revenue off the video they upload. It requires some form of setup which is described below:

Firstly, you should set up and build your YouTube channel which is your personal presence on this site. Each YouTube account has one channel attached to it. The YouTube account is the same as the Google account and creating a YouTube account will grant you access to other Google products such as Gmail and Drive. You can create a new account or use your existing one. However, you should add keywords by navigating to the advanced section of the channel setting. Your username can also work for or against you. If it’s short, easy to remember, and original, people will be more apt to remember you.

Secondly, you need to add content that is of high quality and which is not super long. You should also try and be uploading content regularly and consistently. Even if your first videos are not perfect, try to improve them as you proceed. Improving content can be done by either using a better camera or trying to edit through different techniques. By uploading regularly, you can help hold an audience. People are more likely to subscribe if you add content on a regular schedule and maintain that schedule as much as possible. Try to tag those videos with an eye catching description as this will help drive people to your videos from the searches.

Thirdly, build an audience in order to increase monetization. You need people to watch your videos in order to make any money off them. There is no secret to getting more subscribers, just make the best content that you can and they will come to you through watching these high quality videos. Building your audience can also be done by hooking and sending videos not only to YouTube but to other sites such as Twitter and Facebook which will make people know about you. You should also interact with your viewers and subscribers by responding to their comments and making of occasional videos directly related to viewers’ comments and questions. Connecting with your community will bring more people to join your community on YouTube.

Fourthly, you need to monetize your video or contents in order to start earning money on the content you upload to YouTube. Monetization means that you allow YouTube to place ads in your content and also that there is no copyright material in your video. To monetize a video as it uploads, click the monetization tab and check the “monetize with ads” box. You can as well monetize after the video has been uploaded by opening the video manager and click the $ sign next to the video that you want to monetize.

Fifthly, to receive any revenue that you make from your videos, you need to set up Google AdSense for free at the Google AdSense website. Click the sign up button to begin creating your account. However, you must be 18 years or older to create an account but the young ones can create their own accounts but with assistance from an adult. Therefore, you need either PayPal or a bank account and a valid email address so AdSense can verify who you are and who to send the money to. Money is gained only per ad click and a smaller amount per view but it adds up with time which is the sole reason of having a larger audience.

Lastly, you should market your videos elsewhere not only in YouTube. You can even start a blog for sharing as the more views it gets, the better and through that you gain more money. For more access to other important tools, you need to become a YouTube partner. This are members who have monetized videos with a large number of viewers. They therefore gain more access to more content creation tools, and can win prizes for the number of viewers they have. You can apply for partnership at any time through the partner page. However, you need to have a 15,000 cumulative watch hours for your channel over the last 90 days in order to successfully be a YouTube partner.

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Originating from the picturesque valleys of Nakuru, a region of Kenya known for its stunning flamingo-populated lakes, Lotela Paul's early life was steeped in stories and narratives that danced between the daily lives of the local people and the grand tapestry of Kenyan history.

This rich backdrop propelled Lotela to one of Kenya's top universities, where her multidisciplinary studies allowed her to explore a mosaic of subjects, from history and culture to contemporary issues and technological advancements. This academic diversity would later become a cornerstone of her writing style.

Upon completing her education, Lotela embarked on a writing journey that knew no boundaries. Whether diving deep into the intricacies of Kenyan folklore, elucidating the nuances of modern urban challenges, or delving into the potential of emerging technologies in East Africa, Lotela's articles carried a signature blend of depth, insight, and local flavor.

Her versatility made her a cherished contributor to various Kenyan publications, and soon, her work gained international attention. Readers from around the world have come to appreciate her ability to touch on diverse themes while maintaining a coherent voice that reflects the heart and soul of Kenya.

Beyond her written endeavors, Lotela Paul is an advocate for promoting literary talents in Kenya. She has been involved in several grassroots initiatives that aim to nurture young writers, providing them with platforms to voice their perspectives and stories.

In today's ever-evolving literary landscape, Lotela stands as a beacon of adaptability and authenticity. Her writings, regardless of their theme, always carry a touch of Kenya—a testament to her love for her homeland and her commitment to sharing its multifaceted stories with the world.

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