• Home
  • Blog
  • Business Communication Styles in Kenya

Business Communication Styles in Kenya

business communication styles in kenya


Most Kenyans does not like direct and frank communication. In many occasions they will always attempt to support or put across their point in a way that the message is delivered in a most sensitive way possible. They will want to protect other people’s face and more so their relationship. However, the style of communication depends directly on the level of intimacy between the communicator and the person who the message is communicated to.

A more intimate relationship will tend to trigger a more direct communication. Diplomacy becomes of more importance in relationships that are newly established and more formal. Metaphors, analogies as well as stories are commonly used to make a point without necessarily causing harm to the targeted person. Most people in Kenya are uncomfortable with statements that are blunt and in most cases it may take one to keenly read between the lines before figuring out exactly what is being said. Therefore criticism should are made in private manner. Sometimes Kenyans may gesture for emphasis when speaking with loud voices being signs of disagreements especially in business situations.

However, louder tones may be normal in most rural areas. Mental instability may be indicated by anger, but Kenyans are very proud in getting control of their tempers. Since maintaining honor and dignity are paramount, Kenyans may offer what they believe is the expected response rather than say something that might embarrass the other person. Kenyans will work hard to ensure that they don’t do anything that might bring shame to the other person.

About the Author

Follow me

Emerging from the scenic landscapes of Kericho, with its verdant tea fields, James Ndetto's roots may seem a world apart from the bustling urban centers where communication theories are fervently discussed. Yet, it was here, amidst community gatherings and local stories, that James first understood the power of effective communication.

His curiosity took him to one of Kenya's premier universities, where he pursued a degree in Communication Studies. James' academic journey was marked by a desire to merge traditional African communication methods with modern theories and technologies, aiming to bridge the past with the present.

Post-graduation, James channeled his passion and expertise into writing. He began penning articles that provided deep insights into the evolving world of communication, especially as it pertained to the Kenyan context. His work touched upon diverse themes, from interpersonal communication in Kenyan communities to the transformative power of digital platforms in Africa.

James Ndetto's writings quickly resonated with readers across the continent. His unique perspective, which balanced academic rigor with relatable anecdotes, made him a favored voice in the realm of communication studies.

Beyond his written endeavors, James has taken on roles in academia, teaching courses on communication at notable Kenyan institutions. He has also been an active participant in international conferences, representing Kenya and contributing to global dialogues on the future of communication.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}