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Categories Of E-Commerce In Kenya

categories of e commerce in kenya


It is simply the general concept that includes the electronic trading of goods and services by the of electronic materials or ICT. In Kenya, there are four major ways in which businesses carry out business over the internet. The following category gives some of the best online ways of conducting business.

Direct Marketing and Selling

The practice involves companies selling their products directly to the end users. Examples of such companies include safaricom and Isp.It involves the direct sale of products to the surrounding customers.

Online Banking and Billing

Some major forms of businesses major and specialize to offer their services by doing business through online banking. The transactions can be into two major groups that include either money or information. The examples of such businesses in Kenya include the cloud computing services, beba pay, and Mobile money transfer.

Information Distribution

Some companies provide information services at a fee. Majority of them are related with mobile services. The information is charged at different rates depending on the usage of the various customers a certain company has.

Value Chain Integration

The electronic platform increases business efficiency by enhancing more accuracy and reducing the many number of errors found and witnessed in the daily business operations of a company. The Ecommerce platform is making way for many businesses to expand and continue providing a lot of services to its customers.

Companies should start using ICT in high efforts to try and reach the huge number of customers that are found over the internet. It will help them make more profit.



About the Author

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Born amidst the bustling economic hub of Nairobi, Kinlark Nafasi's story is deeply rooted in the entrepreneurial spirit that defines Kenya's capital. As a young boy, Kinlark's inquisitiveness was piqued by the vibrant business activities around him, from the busy street vendors to the towering corporate offices that painted the city's skyline.

This early intrigue was the catalyst for his academic pursuits at one of Kenya's top universities, where he majored in Business Administration. While in university, Kinlark's natural flair for articulating complex business concepts and trends became evident. His articles, often peppered with astute observations and data-driven insights, caught the attention of not just his professors, but local business periodicals as well.

Upon graduation, Kinlark quickly established himself in the world of business journalism. His deep understanding of the African market dynamics, combined with a global perspective, made his writings invaluable. He covered a wide array of topics, from the challenges faced by startups in Nairobi to the macroeconomic policies shaping the East African community.

Kinlark's articles have since been published in renowned international business journals, earning him a reputation as a leading voice on African business matters. Beyond journalism, he has been instrumental in organizing business forums and conferences, fostering a dialogue between entrepreneurs, policymakers, and investors.

Today, Kinlark Nafasi continues to chronicle the evolving business landscape of Kenya and Africa as a whole. Through his writings, he endeavors to inspire the next generation of African entrepreneurs while providing critical insights to investors and business leaders worldwide.

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