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Factors Affecting The Purchase of Products in Kenya

Factors Affecting The Purchase of Products in Kenya

January 11, 2022 5:15 pm

Kinlark-nafas Nafasi

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The Kenyan market keeps changing depending on a number of issues. It has come to the realization that very few business personnel’s in Kenya know about the various challenges affecting the distribution of products in the country hence end up giving in the huge attempts to carry out business transactions. The following factors affect the consumption of goods in Kenya.

Government Policy

Young entrepreneurs need to check on the various policies accepted and rejected by the Kenyan government. It is good for one to check on what the government is expecting before investing in a certain type of business or simply making a decision that will not lead to one regretting. Policies regarding the Kenyan government are continually changing each and every day and hence one should be careful when setting up business.

Culture and Religion

Some products cannot be sold at certain places as the culture of the people does not allow them or encourage the consumption of certain goods or using some particular types of products’ good example to the above point is the situation in which a person goes to sell pigs in a Muslim dominated area. The outcome is that very few will purchase the product. It is advisable for one to find out more about a place and the belief of the majority of the people before investing in business at the place.

Prices

The price of a particular commodity can largely affect the number of people purchasing that product. It is important for mangers to find out what their competitors are offering for certain types of products to capture the ones that are running away due to heavy prices. Price comes hand in hand with the taxes charged about various products hence mangers should consider what to do with their price levels.

Availability of Substitute Products

Many products cannot sell at a faster rate as the substitute products regarding them are many in number making it hard for them to enjoy the monopoly of being few in numbers. The presence of substitute makes it hard for businesses to expand hence they should look for better alternatives of handling the market value.

About the Author

Kinlark-nafas Nafasi

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Born amidst the bustling economic hub of Nairobi, Kinlark Nafasi's story is deeply rooted in the entrepreneurial spirit that defines Kenya's capital. As a young boy, Kinlark's inquisitiveness was piqued by the vibrant business activities around him, from the busy street vendors to the towering corporate offices that painted the city's skyline.

This early intrigue was the catalyst for his academic pursuits at one of Kenya's top universities, where he majored in Business Administration. While in university, Kinlark's natural flair for articulating complex business concepts and trends became evident. His articles, often peppered with astute observations and data-driven insights, caught the attention of not just his professors, but local business periodicals as well.

Upon graduation, Kinlark quickly established himself in the world of business journalism. His deep understanding of the African market dynamics, combined with a global perspective, made his writings invaluable. He covered a wide array of topics, from the challenges faced by startups in Nairobi to the macroeconomic policies shaping the East African community.

Kinlark's articles have since been published in renowned international business journals, earning him a reputation as a leading voice on African business matters. Beyond journalism, he has been instrumental in organizing business forums and conferences, fostering a dialogue between entrepreneurs, policymakers, and investors.

Today, Kinlark Nafasi continues to chronicle the evolving business landscape of Kenya and Africa as a whole. Through his writings, he endeavors to inspire the next generation of African entrepreneurs while providing critical insights to investors and business leaders worldwide.